When you think of social media, you probably think of Twitter, Instagram, or TikTok—platforms that own your data, control your reach, and sell your attention. But Lens Protocol, a decentralized social graph built on Polygon that lets users own their identity, posts, and followers. Also known as Web3 social, it’s not another app—it’s a whole new way to connect online. Unlike traditional platforms, Lens doesn’t lock you in. Your profile, your posts, your followers—they all live on the blockchain, and you control them with your wallet. No company can delete your account or mute your voice. You can take your audience anywhere—whether it’s a new app, a marketplace, or a DAO—because your identity moves with you.
This isn’t just theory. Developers are already building apps on top of Lens Protocol, like audio rooms, newsletters, and even NFT galleries—all powered by your profile. People use it to share updates, earn rewards for engagement, and even get paid in tokens just for posting. It’s social media, but with real ownership. And because it’s open-source, anyone can build on it. That’s why it’s become the backbone of Web3 social: decentralized social media, a model where users, not corporations, hold the power. It also connects directly to blockchain social network, a network of users and content tied to wallet addresses instead of usernames, making interactions transparent and tamper-proof.
What you’ll find in the posts below isn’t just hype. It’s real analysis: how people are using Lens Protocol to build communities, what’s working, what’s failing, and which apps are actually gaining traction. You’ll see how it compares to old-school platforms, how tokens tie into engagement, and why some projects are betting everything on it. There’s no fluff—just what’s happening now, who’s involved, and what it means for you if you’re into Web3, NFTs, or just tired of being a product.
Blockchain social media gives users ownership of their content and earnings, unlike traditional platforms that profit from your data. Learn how Lens Protocol, Farcaster, and others compare to Facebook and Instagram.